Marketing strategy and management /

Bibliographic Details
Main Author:	Baker, Michael J., 1935-
Format:	Book
Language:	English
Published:	Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007.
Edition:	4th ed.
Subjects:	Marketing > Management. Marketing.
Online Access:	Contributor biographical information Publisher description Table of contents only

West Campus Library: Stacks