Market-driven management : strategic and operational marketing /

Bibliographic Details
Main Author: Lambin, Jean-Jacques, 1933-
Other Authors: Chumpitaz, Ruben, Schuiling, Isabelle, 1962-
Format: Book
Language:English
Published: Basingstoke ; New York : Palgrave Macmillan, 2007.
Edition:2nd ed., [English ed.].
Subjects:
Online Access:Contributor biographical information
Publisher description
Table of contents only
Search Result 1
by Lambin, Jean-Jacques, 1933-
Published 2000
Book