Market-driven management : strategic and operational marketing /

Bibliographic Details
Main Author:	Lambin, Jean-Jacques, 1933-
Other Authors:	Chumpitaz, Ruben, Schuiling, Isabelle, 1962-
Format:	Book
Language:	English
Published:	Basingstoke ; New York : Palgrave Macmillan, 2007.
Edition:	2nd ed., [English ed.].
Subjects:	Marketing > Europe. Marketing > Europe > Management.
Online Access:	Contributor biographical information Publisher description Table of contents only

West Campus Library: Stacks