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Marketing due diligence : reconnecting strategy to share price /

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Bibliographic Details
Main Author: McDonald, Malcolm
Other Authors: Ward, Keith, 1949-, Smith, Brian D. (Brian David), 1961-
Format: Book
Language:English
Published: Oxford ; Burlington, Mass. : Butterworth-Heinemann, [2007]
Subjects:
Corporate profits > Management.
Marketing.
Corporations > Investor relations.
Strategic planning > 16th century.
Description
Physical Description:xv, 238 pages : illustrations ; 25 cm.
ISBN:9780750683425 (pbk.)
0750683422 (pbk.)