Marketing due diligence : reconnecting strategy to share price /

Bibliographic Details
Main Author:	McDonald, Malcolm
Other Authors:	Ward, Keith, 1949-, Smith, Brian D. (Brian David), 1961-
Format:	Book
Language:	English
Published:	Oxford ; Burlington, Mass. : Butterworth-Heinemann, [2007]
Subjects:	Corporate profits > Management. Marketing. Corporations > Investor relations. Strategic planning > 16th century.

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