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E-commerce in regional small to medium enterprises /

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"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates,...

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Bibliographic Details
Main Author: MacGregor, Robert C., 1951-
Other Authors: Vrazalic, Lejla
Format: Book
Language:English
Published: Hershey, PA : IGI Pub., [2007]
Subjects:
Electronic commerce.
Small business.
Strategic alliances (Business)
Online Access:Table of contents only
Description
Summary:"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
Physical Description:xix, 407 pages : illustrations, maps ; 27 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781599041230 (hardcover)
1599041235 (hardcover)
9781599041254 (ebook)
1599041251 (ebook)