E-commerce in regional small to medium enterprises /

"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates,...

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Bibliographic Details

Main Author:	MacGregor, Robert C., 1951-
Other Authors:	Vrazalic, Lejla
Format:	Book
Language:	English
Published:	Hershey, PA : IGI Pub., [2007]
Subjects:	Electronic commerce. Small business. Strategic alliances (Business)
Online Access:	Table of contents only