Strategic marketing communications : new ways to build and integrate communications /

Bibliographic Details
Main Author:	Smith, P. R. (Paul Russell), 1957-
Corporate Author:	NetLibrary, Inc
Other Authors:	Berry, Chris, 1944-, Pulford, Alan
Format:	eBook
Language:	English
Published:	London ; Dover, N.H. : Kogan Page, [1999]
Edition:	Rev. ed.
Subjects:	Communication in marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	xii, 300 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0585392994 (electronic bk.) 9780585392998 (electronic bk.)