Strategic marketing communications : new ways to build and integrate communications /

Bibliographic Details

Main Author:	Smith, P. R. (Paul Russell), 1957-
Corporate Author:	NetLibrary, Inc
Other Authors:	Berry, Chris, 1944-, Pulford, Alan
Format:	eBook
Language:	English
Published:	London ; Dover, N.H. : Kogan Page, [1999]
Edition:	Rev. ed.
Subjects:	Communication in marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book