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Bibliographic Details
Main Author:	Coomber, Stephen
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Oxford, U.K. : Capstone Pub., 2002.
Series:	ExpressExec marketing ; 04.08.
Subjects:	Brand name products > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	118 pages : illustrations
Bibliography:	Includes bibliographical references (page 106).
ISBN:	0585395276 (electronic bk.) 9780585395272 (electronic bk.)