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Bibliographic Details
Main Author:	Coomber, Stephen
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Oxford, U.K. : Capstone Pub., 2002.
Series:	ExpressExec marketing ; 04.08.
Subjects:	Brand name products > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

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