Selling blue elephants : how to make great products that people want before they even know they want them /

Bibliographic Details

Main Author:	Moskowitz, Howard R.
Other Authors:	Gofman, Alex
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Wharton School Pub., [2007]
Subjects:	Marketing. New products.
Online Access:	Table of contents only