The brand who cried "wolf" : deliver on your company's promise and create customers for life /

Bibliographic Details
Main Author:	Deming, Scott
Format:	Book
Language:	English
Published:	Hoboken, N.J. : John Wiley, [2007]
Subjects:	Brand name products. Brand name products > Management. Success in business.
Online Access:	Table of contents only

Table of contents only

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