Your gut is still not smarter than your head : how disciplined, fact-based marketing can drive extraordinary growth and profits /

Bibliographic Details
Main Author:	Clancy, Kevin J., 1942-
Other Authors:	Krieg, Peter C., 1951-
Format:	Book
Language:	English
Published:	Hoboken, N.J. : Wiley, [2007]
Subjects:	Marketing > Decision making. Marketing > Management. Product management.
Online Access:	Table of contents only

Table of contents only

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