Internet advertising : theory and practice /
| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Mahwah, N.J. :
Lawrence Erlbaum Associates,
2006.
|
| Edition: | Rev. ed. |
| Series: | Advertising and consumer psychology.
|
| Subjects: | |
| Online Access: | Table of contents only Publisher description |
| Item Description: | Revised edition of: Advertising and the World Wide Web. 1999. |
|---|---|
| Physical Description: | x, 516 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0805851097 (cloth : alk. paper) 9780805851090 (cloth : alk. paper) |