Internet advertising : theory and practice /

Bibliographic Details

Other Authors:	Schumann, David W., Thorson, Esther
Format:	Book
Language:	English
Published:	Mahwah, N.J. : Lawrence Erlbaum Associates, 2006.
Edition:	Rev. ed.
Series:	Advertising and consumer psychology.
Subjects:	Internet advertising.
Online Access:	Table of contents only Publisher description