Cover Image

Segmentation strategies for hospitality managers : target marketing for competitive advantage /

Bibliographic Details
Main Author: Morritt, Ronald M.
Format: Book
Language:English
Published: New York : Haworth Press, [2007]
Subjects:
Hospitality industry > Marketing.
Market segmentation.
Online Access:Table of contents only
Description
Physical Description:xii, 236 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references (pages 203-209) and index.
ISBN:9780789022165 (hard : alk. paper)
0789022168 (hard : alk. paper)
9780789022172 (soft:: alk. paper)
0789022176 (soft:: alk. paper)