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Segmentation strategies for hospitality managers : target marketing for competitive advantage /

Bibliographic Details
Main Author: Morritt, Ronald M.
Format: Book
Language:English
Published: New York : Haworth Press, [2007]
Subjects:
Hospitality industry > Marketing.
Market segmentation.
Online Access:Table of contents only

Internet

Table of contents only

West Campus Library: Stacks

Holdings details from West Campus Library: Stacks
Call Number: TX911.3.M3 M685 2007
 
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TX911.3.M3 M685 2007 Available