Goal pursuit is more than planning : the moderating role of regulatory fit /

Bibliographic Details

Main Author:	Tam, Wing Yin Leona, 1972-
Other Authors:	Varadarajan, Rajan (Thesis advisor), Bagozzi, Richard P. (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Tex.] : [Texas A&M University], [2006]
Subjects:	Major marketing. implementation intention regulatory focus goal-directed behavior regulatory fit
Online Access:	Link to OAK Trust copy