Reverse psychology marketing : the death of traditional marketing and the rise of the new "pull" game /

Bibliographic Details
Main Author:	Sinha, Indrajit
Other Authors:	Foscht, Thomas
Format:	Book
Language:	English
Published:	Baskingstoke [England] ; New York : Palgrave MacMillan, 2007.
Subjects:	Marketing > Psychological aspects. Marketing > Social aspects.
Online Access:	Contributor biographical information Publisher description Table of contents only

West Campus Library: Stacks