To vary or not? : the effects of ad variation on the web /

Bibliographic Details
Main Author:	Lee, Sang Yeal
Other Authors:	Sundar, S. Shyam
Format:	Book
Language:	English
Published:	Youngstown, N.Y. : Cambria Press, [2006]
Subjects:	Internet advertising. Advertising > Effective frequency.
Online Access:	Table of contents only

Table of contents only

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