Words that work : it's not what you say, it's what people hear /
Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch...
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Bibliographic Details
| Main Author: |
Luntz, Frank I. |
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| Format: | Book
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| Language: | English |
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| Published: |
New York :
Hyperion,
[2007]
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| Edition: | 1st ed. |
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| Subjects: | |
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