Cover Image

Predicting market success : new ways to measure customer loyalty and engage consumers with your brand /

Bibliographic Details
Main Author: Passikoff, Robert, 1948-
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, [2006]
Subjects:
Customer loyalty.
Description
Item Description:Includes index.
Physical Description:xiv, 242 pages : illustrations ; 24 cm.
ISBN:047004022X (cloth)