Cover Image

The influence of message organization and style strategies on comprehension and decision-making. Report #1, Strategies for developing messages that must compete with antagonistic messages /

Bibliographic Details
Main Author: Troldahl, Verling C.
Corporate Authors: Michigan State University. Department of Communication, United States. Office of Civil Defense
Other Authors: Costello, Daniel E., Robeck, George B.
Format: Book
Language:English
Published: East Lansing, Mich. : Michigan State University, College of Communication Arts, Dept. of Communications, [1967]
Subjects:
Information theory.
Emergency communication systems > United States.
Persuasion (Psychology)
Compliance.
Civil defense > United States.
Description
Item Description:"September 1967."
Summary tipped in.
"VCT-1."
Physical Description:24, 3 leaves ; 28 cm.
Bibliography:Includes bibliographical references.