The influence of message organization and style strategies on comprehension and decision-making. Report #1, Strategies for developing messages that must compete with antagonistic messages /

Bibliographic Details
Main Author:	Troldahl, Verling C.
Corporate Authors:	Michigan State University. Department of Communication, United States. Office of Civil Defense
Other Authors:	Costello, Daniel E., Robeck, George B.
Format:	Book
Language:	English
Published:	East Lansing, Mich. : Michigan State University, College of Communication Arts, Dept. of Communications, [1967]
Subjects:	Information theory. Emergency communication systems > United States. Persuasion (Psychology) Compliance. Civil defense > United States.

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