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Marketing in the public sector : a roadmap for improved performance /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Lee, Nancy, 1932-
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Wharton School Pub., [2007]
Subjects:
Government productivity.
Public administration > Citizen participation.
Administrative agencies > Management.
Online Access:Table of contents only
Description
Physical Description:xv, 332 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 291-308) and index.
ISBN:0131875159 (hardback : alk. paper)
9780131875159 (hardback : alk. paper)