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Unleashing the power of PR : a contrarian's guide to marketing and communication /

Bibliographic Details
Main Author: Weiner, Mark, 1946-
Corporate Author: International Association of Business Communicators
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, [2006]
Edition:1st ed.
Series:Jossey-Bass business & management series.
Subjects:
Public relations.
Business communication.
Communication in marketing.
Online Access:Table of contents
Description
Item Description:"A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators"--P. [v].
Includes index.
Physical Description:xxi, 247 pages : illustrations ; 24 cm.
ISBN:0787982792 (cloth)