Unleashing the power of PR : a contrarian's guide to marketing and communication /

Bibliographic Details

Main Author:	Weiner, Mark, 1946-
Corporate Author:	International Association of Business Communicators
Format:	Book
Language:	English
Published:	San Francisco : Jossey-Bass, [2006]
Edition:	1st ed.
Series:	Jossey-Bass business & management series.
Subjects:	Public relations. Business communication. Communication in marketing.
Online Access:	Table of contents