Sell the brand first : how to sell your brand and create lasting customer loyalty /

Legendary brands : unleashing the power of storytelling to create a winning marketing strategy /
by: Vincent, Laurence
Published: (2002)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Published: (2005)

Brand failures : the truth about the 100 biggest branding mistakes of all time /
by: Haig, Matt
Published: (2011)

Brand failures : the truth about the 100 biggest branding mistakes of all time /
by: Haig, Matt
Published: (2003)

Primal branding : create zealots for your brand, your company, and your future /
by: Hanlon, Patrick
Published: (2006)

ProfitBrand : how to increase the profitability, accountability & sustainability of brands /
by: Wreden, Nick
Published: (2005)

The invisible grail : how brands can be used to engage with audiences /
by: Simmons, John, 1948-
Published: (2006)

The invisible grail : in search of the true language of brands /
by: Simmons, John, 1948-
Published: (2003)

9 brand shaastras : nine successful brand strategies to build winning brands /
by: Kapoor, Jagdeep, 1960-
Published: (2004)

Everything you want : re-inventing consumers, brands & communications /
by: Wood, Jennifer
Published: (2003)

Brands and branding /
Published: (2004)

The global brand : how to create and develop lasting brand value in the world market /
by: Hollis, Nigel
Published: (2008)

Citizen brand : 10 commandments for transforming brands in a consumer democracy /
by: Gobé, Marc
Published: (2002)

Competing on value : bridging the gap between brand and customer value /
by: Maklan, Stan
Published: (1998)

Brand psychology : consumer perceptions, corporate reputations /
by: Gabay, J. Jonathan
Published: (2015)

Conquering consumerspace : marketing strategies for a branded world /
by: Solomon, Michael R.
Published: (2003)

Branding : [brand strategy, design, and implementation of corporate and product identity] /
by: Vaid, Helen
Published: (2003)

Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)

The brand strategist's guide to desire : how to give consumers what they actually want /
by: Simpson, Anna (Journalist)
Published: (2014)

Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey, 1938-
Published: (2000)

Brand loyalty : measurement and management /
by: Jacoby, Jacob, et al.
Published: (1978)

Brand soul /
by: Salas, Nicolás de
Published: (2016)

Pro logo : brands as a factor of progress /
by: Chevalier, Michel, 1943-
Published: (2004)

The brand innovation manifesto : how to build brands, redefine markets and defy conventions /
by: Grant, John, 1964-
Published: (2006)

The brand innovation manifesto : how to build brands, redefine markets and defy conventions /
by: Grant, John, 1964-
Published: (2006)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Creating brand loyalty : the management of power positioning and really great advertising /
by: Czerniawski, Richard D.
Published: (1999)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

Brand relations management : bridging the gap between brand promise and brand delivery /
by: Apéria, Tony
Published: (2004)

Before the brand : creating the unique DNA of an enduring brand identity /
by: Perry, Alycia
Published: (2003)

Multiply your business value through brand & AI /
by: Narayan, Rajan
Published: (2021)

Primal branding : create zealots for your brand, your company, and your future /
by: Hanlon, Patrick
Published: (2009)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)