Sell the brand first : how to sell your brand and create lasting customer loyalty /

Bibliographic Details
Main Author:	Stiff, Dan
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, [2006]
Subjects:	Branding (Marketing) Customer relations. Consumer satisfaction. Customer loyalty. Brand name products > Social aspects.
Online Access:	Table of contents Contributor biographical information

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