Sell the brand first : how to sell your brand and create lasting customer loyalty /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[2006]
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| Subjects: | |
| Online Access: | Table of contents Contributor biographical information |
| Physical Description: | xx, 262 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages 249-250) and index. |
| ISBN: | 0071470425 (alk. paper) |