National image & competitive advantage : the theory and practice of place branding /

Bibliographic Details

Main Author:	Jaffe, Eugene D.
Other Authors:	Nebenzahl, Israel D.
Format:	Book
Language:	English
Published:	Herndon, VA : Copenhagen Business School Press, 2006.
Edition:	2nd ed.
Subjects:	Comparative advantage (International trade) National characteristics.
Online Access:	Table of Contents