Services marketing management : a strategic perspective /

Bibliographic Details
Main Author:	Kasper, Hans
Other Authors:	Helsdingen, Piet van, Gabbott, Mark
Format:	Book
Language:	English
Published:	Chichester, England ; Hoboken, NJ : John Wiley & Sons, [2006]
Edition:	2nd ed.
Subjects:	Service industries > Marketing > Management. Customer services > Marketing > Management.
Online Access:	Table of contents

Table of contents

West Campus Library: Stacks