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The persona lifecycle : keeping people in mind throughout product design /

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Bibliographic Details
Main Author: Pruitt, John
Other Authors: Adlin, Tamara
Format: Book
Language:English
Published: Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, [2006]
Series:Morgan Kaufmann series in interactive technologies.
Subjects:
Product management.
New products.
Research, Industrial.
Online Access:Table of contents
Table of Contents:
  • The next frontier for user-centered design : making user representations more usable
  • The persona lifecycle : a framework for the persona approach
  • Phase 1: Family planning (planning a persona effort)
  • Phase 2: Conception & gestation (creating personas)
  • Phase 3: Birth & maturation (launching and communicating personas)
  • Phase 4: Adulthood (using personas)
  • Phase 5: Lifetime achievement and retirement (ROI and reuse of personas)
  • Contributed chapters: Users, roles and personas / by Larry Constantine
  • Storytelling and narrative / by Whitney Quesenbery
  • Reality and design maps / by Tamara Adlin & Holly Jamesen
  • Marketing versus design personas / by Bob Barlow-Busch
  • Why personas work : the psychological evidence / by Jonathan Grudin
  • Appendix A: G4K organizational archetype and sample persona
  • Appendix B: Example personas from real projects
  • Appendix C: Sample image release form.