The persona lifecycle : keeping people in mind throughout product design /

Bibliographic Details

Main Author:	Pruitt, John
Other Authors:	Adlin, Tamara
Format:	Book
Language:	English
Published:	Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, [2006]
Series:	Morgan Kaufmann series in interactive technologies.
Subjects:	Product management. New products. Research, Industrial.
Online Access:	Table of contents