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The persona lifecycle : keeping people in mind throughout product design /

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Bibliographic Details
Main Author: Pruitt, John
Other Authors: Adlin, Tamara
Format: Book
Language:English
Published: Amsterdam ; Boston : Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier, [2006]
Series:Morgan Kaufmann series in interactive technologies.
Subjects:
Product management.
New products.
Research, Industrial.
Online Access:Table of contents
Description
Physical Description:xvii, 724 pages : illustrations (chiefly color) ; 24 cm.
Bibliography:Includes bibliographical references (pages 693-705) and indexes.
ISBN:0125662513 (pbk. : alk. paper)