Entering emerging markets : Motorola's blueprint for going global /
The book describes the strategies and processes of a multi-national US corporation, Motorola, applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and ho...
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Bibliographic Details
| Main Author: |
Schoenborn, Guenter |
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| Format: | Book
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| Language: | English |
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| Published: |
Berlin :
Springer,
2006.
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| Edition: | 2nd rev. ed. |
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| Subjects: | |
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