The butterfly customer : capturing the loyalty of today's elusive consumer /

Bibliographic Details
Main Author:	O'Dell, Susan M.
Other Authors:	Pajunen, Joan A.
Format:	Book
Language:	English
Published:	Toronto ; New York : Wiley, [2000]
Edition:	Rev. ed.
Subjects:	Customer loyalty. Consumer satisfaction. Customer services > Management. Customer relations > Management. Relationship marketing.
Online Access:	Contributor biographical information Publisher description Table of Contents

Description
Physical Description:	xxiv, 264 pages ; 23 cm.
Bibliography:	Includes bibliographical references (pages [255]-260) and index.
ISBN:	0471645184