The butterfly customer : capturing the loyalty of today's elusive consumer /

Bibliographic Details
Main Author:	O'Dell, Susan M.
Other Authors:	Pajunen, Joan A.
Format:	Book
Language:	English
Published:	Toronto ; New York : Wiley, [2000]
Edition:	Rev. ed.
Subjects:	Customer loyalty. Consumer satisfaction. Customer services > Management. Customer relations > Management. Relationship marketing.
Online Access:	Contributor biographical information Publisher description Table of Contents

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