The uses of institutional culture : strengthening identification and building brand equity in higher education /

Bibliographic Details
Main Author:	Toma, J. Douglas
Other Authors:	Dubrow, Greg, Hartley, Matthew
Format:	Book
Language:	English
Published:	Hoboken, NJ : San Francisco : Wiley Periodicals, Inc. ; Jossey-Bass, [2005]
Series:	ASHE-ERIC higher education report. v. 31, no. 2.
Subjects:	Universities and colleges > United States > Public relations. Education, Higher > Marketing. Education, Higher > Aims and objectives. College publicity > United States. Universities and colleges > United States > Administration. Education, Higher > Planning.

Table of Contents:

Identification, equity, and culture
Using culture to strengthen institutional identification
Using culture to build brand equity
Understanding institutional culture
Institutional culture in substance and form
Using institutional culture to strengthen institutional identification and build brand equity.