The uses of institutional culture : strengthening identification and building brand equity in higher education /

Bibliographic Details
Main Author:	Toma, J. Douglas
Other Authors:	Dubrow, Greg, Hartley, Matthew
Format:	Book
Language:	English
Published:	Hoboken, NJ : San Francisco : Wiley Periodicals, Inc. ; Jossey-Bass, [2005]
Series:	ASHE-ERIC higher education report. v. 31, no. 2.
Subjects:	Universities and colleges > United States > Public relations. Education, Higher > Marketing. Education, Higher > Aims and objectives. College publicity > United States. Universities and colleges > United States > Administration. Education, Higher > Planning.

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