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The uses of institutional culture : strengthening identification and building brand equity in higher education /

Bibliographic Details
Main Author: Toma, J. Douglas
Other Authors: Dubrow, Greg, Hartley, Matthew
Format: Book
Language:English
Published: Hoboken, NJ : San Francisco : Wiley Periodicals, Inc. ; Jossey-Bass, [2005]
Series:ASHE-ERIC higher education report. v. 31, no. 2.
Subjects:
Universities and colleges > United States > Public relations.
Education, Higher > Marketing.
Education, Higher > Aims and objectives.
College publicity > United States.
Universities and colleges > United States > Administration.
Education, Higher > Planning.
Description
Physical Description:xiii, 105 pages ; 23 cm.
Bibliography:Includes bibliographical references (pages 79-96) and indexes.
ISBN:0787981249 (pbk.)
ISSN:0884-0040 ;