Marketing metrics : 50+ metrics every executive should master /

Bibliographic Details
Other Authors:	Farris, Paul W.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Wharton School Pub., [2006]
Subjects:	Marketing research. Marketing > Mathematical models.
Online Access:	Table of contents

Description
Physical Description:	xvi, 359 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 335-337) and index.
ISBN:	0131873709 (hardback : alk. paper)