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Managing business in a multi-channel world : success factors for E-business /

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"This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher.

Bibliographic Details
Corporate Author: NetLibrary, Inc
Other Authors: Saarinen, Timo, Tinnilä, Markku, Tseng, Anne
Format: eBook
Language:English
Published: Hershey PA : Idea Group Pub., [2006]
Subjects:
Electronic commerce > Management.
Technological innovations > Management.
Information technology > Management.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:"This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher.
Item Description:Electronic resource.
Physical Description:1 volume
Bibliography:Includes bibliographical references and index.
ISBN:1591406315 (electronic bk.)