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Market-driven thinking : achieving contextual intelligence /

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Bibliographic Details
Main Author: Woodside, Arch G.
Corporate Author: NetLibrary, Inc
Format: eBook
Language:English
Published: Amsterdam ; Boston : Butterworth-Heinemann, [2005]
Subjects:
Marketing > Decision making.
Marketing > Psychological aspects.
Consumer behavior > Psychological aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:xx, 303 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 279-291) and index.
ISBN:1423708164 (electronic bk.)