Market-driven thinking : achieving contextual intelligence /

Bibliographic Details
Main Author:	Woodside, Arch G.
Corporate Author:	NetLibrary, Inc
Format:	eBook
Language:	English
Published:	Amsterdam ; Boston : Butterworth-Heinemann, [2005]
Subjects:	Marketing > Decision making. Marketing > Psychological aspects. Consumer behavior > Psychological aspects. Electronic books.
Online Access:	Connect to the full text of this electronic book

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