Media promotion and marketing for broadcasting, cable, and the Internet /

Bibliographic Details
Other Authors:	Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A., 1928-
Format:	Book
Language:	English
Published:	Amsterdam ; Boston : Elsevier/Focal Press, [2006]
Edition:	5th ed.
Subjects:	Television broadcasting > Marketing. Radio broadcasting > Marketing. Cable television > Marketing.
Online Access:	Table of contents

Description
Item Description:	Revised edition of: Promotion and marketing for broadcasting, cable, and the web. 4th edition c2002.
Physical Description:	xiv, 335 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages 321-323) and index.
ISBN:	0240807626 (alk. paper)