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Media promotion and marketing for broadcasting, cable, and the Internet /

Bibliographic Details
Other Authors: Eastman, Susan Tyler, Ferguson, Douglas A., Klein, Robert A., 1928-
Format: Book
Language:English
Published: Amsterdam ; Boston : Elsevier/Focal Press, [2006]
Edition:5th ed.
Subjects:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.
Online Access:Table of contents

Internet

Table of contents

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Holdings details from Remote Storage
Call Number: HE8689.7.M37 P76 2006
 
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HE8689.7.M37 P76 2006 Available