APA (7th ed.) Citation

Fillis, I., & Rentschler, R. (2006). Creative marketing: An extended metaphor for marketing in a new age. Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Fillis, Ian, and Ruth Rentschler. Creative Marketing: An Extended Metaphor for Marketing in a New Age. Basingstoke, Hampshire ; New York: Palgrave Macmillan, 2006.

MLA (9th ed.) Citation

Fillis, Ian, and Ruth Rentschler. Creative Marketing: An Extended Metaphor for Marketing in a New Age. Palgrave Macmillan, 2006.