Creative marketing : an extended metaphor for marketing in a new age /

Bibliographic Details

Main Author:	Fillis, Ian
Other Authors:	Rentschler, Ruth, 1953-
Format:	Book
Language:	English
Published:	Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2006.
Subjects:	Marketing. Creative ability in business. Creative thinking. Originality. Entrepreneurship.